Crashed Ice Outside the Skylon Tower
In November 2012, Skylon Tower in Niagara Falls, Canada challenged Surround to take advantage of the Redbull Crashed Ice Event in order to drive website visitation, dining, and hotel reservations. Surround happily took on this challenge with a small budget and lots of ambition, and traveled to Niagara Falls for a three-day extravaganza. During the set-up and the event, Surround was on site taking photos, talking to athletes and posting original photos, videos and blogs to the Skylon web properties. The team in house was busy stitching together all of the content to work with search engine algorithms and social media methods to capture active users and drive them to the Skylon website and social feeds to catch up on the action. Resulting in thousands of visitors, sold out restaurants, hotels and of course, an amazing video to remember it all.