Work

  • Crashed Ice Outside the Skylon Tower

    In November 2012, Skylon Tower in Niagara Falls, Canada challenged Surround to take advantage of the Redbull Crashed Ice Event in order to drive website visitation, dining, and hotel reservations. Surround happily took on this challenge with a small budget and lots of ambition, and traveled to Niagara Falls for a three-day extravaganza. During the set-up and the event, Surround was on site taking photos, talking to athletes and posting original photos, videos and blogs to the Skylon web properties. The team in house was busy stitching together all of the content to work with search engine algorithms and social media methods to capture active users and drive them to the Skylon website and social feeds to catch up on the action. Resulting in thousands of visitors, sold out restaurants, hotels and of course, an amazing video to remember it all.

  • Driving results from integrated digital channels for Skylon Tower

    Capturing the attention of tourists before they visit a destination can be a challenge for many tourism marketers, but for Skylon, it's 2nd nature. Surround partnered with Skylon in April 2012 and has experienced some significant gains across online channels. From a 34% increase in website traffic, 6% website conversion rate and over 25% increase in guests at the restaurants overlooking the falls. Beyond these results, we also added over 11,000 fans to the Skylon Fan Page and now command some of the most competitive keywords in Niagara Falls Tourism. Skylon has invited Surround to look after their 2013 Digital Marketing and we are happily taking part.

  • History in the Making

    Surround was the official production company for the walk across the falls and Skylon Tower.

  • Partnering with Discount to increase rentals in the Niagara region

  • Helping Softron Tax evolve online and access new customers

    In November 2012, Surround was approached by Softron Tax for help revamping their website, commerce and digital marketing programs. Surround started the process with a new, highly functional website that brings the true value of Softron services to a much wider audience online. Beyond the website, Surround integrated our custom commerce system and attached Google Analytics to track all activity and let us know where the transactions are coming from. Surround has an extensive digital marketing program prepared to launch in early February, 2013. Stay tuned for updates.

  • Commanding the results and capturing the client base for the Glenerin Inn

    Surround and the Glenerin Inn have been partners in digital since February 2012, and in our time together, we have achieved some great results, far beyond our initial expectations. Using a combination of original content, website updates, search engine optimization and targeted online media, the Glenerin Inn has experienced a 49% increase on online visitors, almost doubled website conversion rates and has regularly sold out month over month as the marketing efforts mature.

  • Helping bring a different service to the deals space online

    The team at Surround hatched the idea for a deals site with a difference. Not a daily deal site, but a new, powerful service that helps business owners incentivize the right customer with their special offers, and get their email address in exchange. ClipDeals now has over 200 active clients and is building email lists distributing coupons for some of Canada's largest companies. Surround is responsible for the website, mobile application, social media, search engine optimization and online media buying for ClipDeals.com.

People

  • Geoff Whitlock

    President & Co-Founder

  • Chris Stasiuk

    Director of Digital Content

  • Michael Ippersiel

    Digital Marketing Manager

  • Roman Zhovnirchyk

    Front End Developer

  • Sloane DiCroce

    Social Media Manager

  • Helene Vassilopoulos

    Customer Service Manager

Services

  • Thinking

    Daring ideas to engage your audience and achieve your goals.

    Great marketing communications all starts with a concept guided by business goals. The right creative concept connects with your businesses target audience and influences them to try or talk about your business and what it offers. We bring our clients ideas that make them stand out in a cluttered digital space and achieve business objectives across all relevant marketing channels.

  • Making

    Content is king. We give your content the royal treatment.

    We help our clients create audio, video and text content that connects with their audience and influences them to share it with their friends. We create content that engages your audience, that’s friendly to search engines and that will become a marketing asset for your business for years to come. Whether your goal is to inform, entertain, educate or convert, our approach is designed to achieve goals.

  • Distributing

    Distribute your message to connect with your audience on demand.

    Online media is now segmented more than ever and there are so many amazing opportunities to connect with your audience and influence them to act. Once we have created compelling content, we push it out to your potential customers with both organic seeding and a paid media approach. This combination of paid and earned media results in getting your message out to as many people that could potentially do business with you…and because of our focused approach, more of them likely will.

  • Conversing

    The Internet is a social space. We take part in the conversation and reap the rewards.

    Being part of the conversation in social media is a MUST for 2 distinct reasons: Engaging with people makes your brand top of mind with consumers  and properly optimized social channels really impress search engines. The team at Surround are experts in SEOcial Media and can command results from real people and from robots.

  • Housekeeping

    Keeping online real estate and mobile activity up to date is essential to your business success.

    Although, your website is still the most important online real estate you have, achieving goals online is the result of effectively operating in multiple digital channels. You need a big funnel, and you need to keep it to pouring smoothly. We build, populate and maintain multiple online channels for your business like Facebook, Twitter, YouTube, LinkedIn, Scribd, Keek, Clarity, Pinterest and more. We’re your online property managers and we’re good at what we do.

  • Measuring

    By reviewing the results of your marketing, you will get the smaller picture, and get smarter about your spend.

    Digital Marketing is measurable, and when you integrate tactics in to a harmonized program with measurement at it’s core, you set yourself up for success. By collecting and studying analytics across all your digital channels, we can see what’s working, what’s not and how we can tweak things to evolve. We’re strangely obsessed with measuring results so we can become better marketers for you to help your business grow.

Now

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Recent Blog Posts

  • There has been a lot of talk the past couple of years concerning Google’s latest invention, Google Glass. There hasn’t been a definite release dat... Read more
    From: Max Chan
    Date: 30/04/2013
  • The surge of mobile applications has really turned the way people use the Internet upside down. However with new innovative ways to use the Intern... Read more
    From: Max Chan
    Date: 18/04/2013
  • When the Internet was at its infancy, companies who had the dollars would crush their competition on the sole basis of being able to spend more th... Read more
    From: Max Chan
    Date: 10/04/2013
  • Welcome to this week's edition of Social Media News.   This week's topics include: The Ugly Side of Social Media Lead Generation ... Read more
    From: Michael Ippersiel
    Date: 01/03/2013
  • Okay, you're considering adding video to your marketing mix but still need to get some questions answered before you take the plunge. We here at Surro... Read more
    From: Chris
    Date: 01/03/2013

Careers

  • Position:
    Senior Developer

    26/12/2012

    The senior developer must analyze the needs expressed by the product managers, provide solutions and realize applications allowing fulfilling those needs.

    Especially, the developer must: develop new features, modify, optimize or redefine parts of existing codes, ensure the maintenance of applications (problems troubleshooting, etc), document and test developments.

    Requirements:
    • BSc Computer Science
    • Application development, distributed and web technologies
    • Java, JAXB, XML Schema, SOAP, XSL
    • HTML, CSS, JS, jQuery
    • MySQL
    • IP, TCP, UDP, SNMP, Netflow
    • Linux, Eclipse, Git/SVN, VirtualBox

    If you are intersted, please submit your resume and letter of presentation at careers@surrounded.ca

Connect

Surround Location 2285 Wyecroft Road, Oakville, ON L6L 5L7

2285
Wyecroft Road
Oakville, ON
L6L 5L7

Surround Phone
office

(905) 465-1233

toll free

1-866-993-0600

Twitter

@_surround

Email

info@surrounded.ca