Authentic Content Marketing Can Make Strong Web Pages

Boring business blogs get killed in search engine rankings today as Google’s organic search algorithm is further refined to recognize and reward higher quality web pages as determined by real usability data and authentic social media signals. Webmasters that turn ‘off’ their comments (because they can’t be bothered monitoring their readers’ feedback)  compromise their blog portals and the result is a less usable, less informative and ultimately less helpful platform.  Bloggers that cut and paste news stories or post stale ‘listicals’ (articles that are lists) do not find many subscribers, and their blogs do not accrue strong social media signals.…

Preparing Yourself for CASL’s New Private Right of Action

On July 1st, 2017, CASL (Canada’s Anti-Spam Law) compliance programs will see some major updates. This will be a significant day for Canada’s Marketing community and many organizations have already pooled resources to ensure their compliance with the new guidelines. The CMA (Canadian Marketing Association) held a constructive workshop for members to better understand these changes, here are the key observations and conclusions from each area. Third Party Marketing & Referral Compliance Updates Recent rulings will have CASL see third party usage of implied consent to send CEMs (Customer Experience Management) as a violation and the party with the consent should…

Utilizing Email Automation for Your Marketing Program

  Email marketing is a key component to any successful integrated marketing strategy. When used correctly, email automation is an amazing tool to nurture and inform existing clients and to develop leads; ultimately a key component to growing your business. MailChimp is a cost effective, efficient tool ’s email automation program allows you to customize your email campaign to truly reap the benefits of your lead list. As your business grows, it becomes more difficult to give each client the same quality of attention you once gave them. Through a simple email, your client can still feel as though you…

Digital Marketing Trends of 2017

A new year brings more opportunities for digital marketers to drive demand and increase their conversions. With new advancements in marketing technology, 2017 will see better engaging digital experiences. Below, and in no particular order, are the top 5 2017 digital marketing trends. 1. Facebook will become more relevant for businesses and B2B marketing Facebook is the world’s most popular social media platform boasting more than 1.79 billion monthly users. They will continue to create more opportunities for businesses to profit from their platform. Facebook ads surpass Google ads in value, mainly due to their powerful and effective ad targeting…

Is Your Business Still Doing These Old School SEO Practices?

Search Engine Optimization (SEO) is a constantly growing and evolving practice in Digital Marketing. Google is frequently releasing new algorithm updates, and constantly updates and improves the driving factors behind what causes a website to rank highest in their search results. In order to keep up with the latest in SEO best practices and see the movement you need to continue to grow and engage with your websitec traffic you need to make sure you have your finger on the pulse and react fast to Google’s updates – or your website could be penalized! One of our favourite places to…

SEM Influencers & Blogs You Should Be Following

Are you looking to stay tuned to all the latest studies, updates and SEM news to keep you on top of your game and ahead of your competition? You aren’t alone! We at Surround are constantly seeking out new strategies and ideas, best practices, new features and informative case studies to help grow our clients accounts and drive new ideas and improved performance month after month. Sometimes it can be difficult to find a strong list of resources that are educational and informative and provide actionable take-aways that you can use to improve your business’ or client’s SEM performance. Well…

Learning, Insights and Challenges - Managing Digital Marketing of a Multi Location Business

It has been nine months since I embarked on the journey of managing a franchise client with 38 locations across southern Ontario. Multi-location businesses often have a leg up on the competition not only because they have a more physical presence with different locations but they tend to have the domain authority search engines are looking to promote. This particular account is a two-dimensional one.  The annual marketing plan is driven by corporate where the larger budget, strategy, planning and execution is mapped out. Supporting this is a local support component where franchise owners have their own, smaller marketing budget…

How One Smart Promotion Strategy Boosted Applebee’s Sales by 20%

In a world driven by Facebook and Twitter—where your smart phone is essentially an extra limb on your body—the way a restaurant shepherds customers through the door has drastically changed. But it’s the advent of new tactics—the opportunity for brands to connect with customers in greater numbers and depth—that empowers a restaurant with historically high sales potential. In the restaurant industry, survival of the fittest comes down to merging time-tested strategies with modern technology. Keep up, or get out of the way.   Serving good food to good people. Applebee’s is one of North America’s most famous food chains, boasting…

The Google AMP Update

With the digital landscape moving towards Mobile, and quickly, accelerated Mobile pages could be a key differentiator to improved visibility and user experience on your website — Enter Google AMP. The digital experts at Surround have been watching how the Google AMP launch has been received and monitoring the effects it’s having in terms of user experience.  Here’s the scoop: Google AMP Update If you are involved in the digital marketing world, then you have probably heard about the latest Google AMP update.  If you’re not familiar with AMP, you should be because it could soon become the make-or-break factor…

Surround Smashes Summer!

PRESS RELEASE TORONTO, Thursday, September 15, 2016 – Surround seized  the summer with some amazing brand wins – the young integrated marketing agency from Oakville landed almost $750,000 in new business, including Mevotech, an aftermarket automotive company, along with Applebee’s and Domino’s Pizza. Surround’s spectacular performance in helping businesses grow business is not only bringing in new clients but continues to capture industry attention and accolades, including the prestigious honour of being ranked by Profit 500 as one of Canada’s 50 fastest-growing startups. Surround grabbed the 29th spot in the list that was just released today. “In this competitive landscape,…

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