The Google AMP Update

With the digital landscape moving towards Mobile, and quickly, accelerated Mobile pages could be a key differentiator to improved visibility and user experience on your website — Enter Google AMP. The digital experts at Surround have been watching how the Google AMP launch has been received and monitoring the effects it’s having in terms of user experience.  Here’s the scoop: Google AMP Update If you are involved in the digital marketing world, then you have probably heard about the latest Google AMP update.  If you’re not familiar with AMP, you should be because it could soon become the make-or-break factor…

Surround Smashes Summer!

PRESS RELEASE TORONTO, Thursday, September 15, 2016 – Surround seized  the summer with some amazing brand wins – the young integrated marketing agency from Oakville landed almost $750,000 in new business, including Mevotech, an aftermarket automotive company, along with Applebee’s and Domino’s Pizza. Surround’s spectacular performance in helping businesses grow business is not only bringing in new clients but continues to capture industry attention and accolades, including the prestigious honour of being ranked by Profit 500 as one of Canada’s 50 fastest-growing startups. Surround grabbed the 29th spot in the list that was just released today. “In this competitive landscape,…

What you need to know about Google Penguin 4.0

Google algorithm updates can significantly impact a business’s online rankings. With the recent roll-out of Penguin 4.0, a business’s search engine ranking strategy needs to be based on creating a genuine, natural, online presence. All technical work aside. Of course, businesses who are conducting strategies which do not align with Google’s best-practice policy, can see some search engine ranking penalties come from this. We’ve outlined the importance of the Penguin 4.0 algorithm update and what it means to our clients and any business owner. So What is  Penguin 4.0  anyway?  Penguin 4.0 focuses on the quality of backlinks pointing to…

Nando's Canada Twitter Trivia Game

Some very clever marketing happened around the launch of a new Nando’s spicy chicken restaurant in Oshawa during the last week of March 2016 in anticipation of the venue’s April 1st Grand Opening. On two separate occasions, two dozen people met at 855 Taunton Rd in Oshawa at the site of the new Nando’s restaurant to board a tricked out tour bus called The Nandwagon. Once aboard, participants embarked on a forty minute ‘multi media journey of discovery’ through the Nando’s brand before physically arriving at another restaurant location somewhere in Ontario. The first expedition drove straight into the heart…

Introducing Google Business View - Virtual Tours within Google Search results and Google Maps

Take your Local Marketing to a whole new level. What is Google Business View? Google Business View is a 360-degree virtual tour of the inside of your business.  Note the See Inside text on the virtual tour itself. Why is Google Business View beneficial? It allows users to navigate the interior of your business directly from their computer, tablet or smartphone and we know 97% of smartphone consumers today use their smartphone to search companies before making decisions A listing with Google Business View has greater exposure than a listing without it Those consumers who view a listing with virtual…

The Top 3 Things I Learned at the Google Sales Specialist Training in Toronto

Surround has been working with Google under the Google Partners Agency program for a year and it has been an amazing experience collaborating with some of Google’s top talent.  In addition to providing relevant market information, they have sponsored Surround’s digital marketing contests and have held training webinars exclusively for our sales reps. I was recently invited to attend their Google Sales Specialist Training and was happy to make the trip.  They had an experienced sales training company host the event and teach us how to combine our digital and Google advertising know-how into a sales presentation that is easy…

Top Ten Most Necessary Incoming Links for Business SEO

When the SEO team at Surround is doing website audits for new clients, we’re always surprised when we discover a domain that has no incoming links.  We check and recheck the results with the tools we’re using, and try another checker to confirm the improbable findings.  We wonder how it’s even possible that the webmaster couldn’t create or attract any incoming links into their business portal? Link building is still a very important exercise necessary to achieve pg1 search engine results. Each incoming link is considered to be a vote for the recipient’s relevance on a particular subject, and good…

Trade Show Engagement Tactics At 2016 Outdoor Adventure Show

Trade show engagement tactics are something the Surround blog has tackled before, but studying this discipline continues to be a great source of inspiration for this author and our digital marketing agency. On Saturday 20th Feb 2016, I attended the Outdoor Adventure Show in Toronto, and took note of the most interesting ‘introduction schemes’ I spied at work here. Every year this conference changes a little bit. The event marketing concoctions developed at this show get a little more daring, more digital and yet are surprisingly dynamic as they react to new technology and market conditions; everyone here knows their…

Mobile Marketing Gets Even More Massive

Drive through any major city today and you’ll notice most pedestrians walking on the sidewalks are clutching a smart phone in their hands. They’re not reading billboards or newspapers, or listening to the radio;  they’re interacting with friends on social networks.  How can we impact these people? Let’s meditate on mobile marketing. Mobile Surpassed Desktop 2014 By now everybody knows there’s more mobile browsers than desktop browsers surfing the web. That’s not news. Mobile use surpassed desktop in 2014. So it’s no surprise this channel has seen the greatest increase in spending for the last four years straight. And I…

How NoFollow Links Help Your Website's SEO

Link builders commonly get asked about the value of No Follow links especially when they appear in their back link reports to clients. “Why did we spend money making these trifles?” the ecommerce businessman asks. Well, as the person who probably created the media in which the link appears, let me use this blog post to answer these common questions: What are No-Follow links? and Why are they valuable assets to your website’s link profile? What are NoFollow Links? Nofollow is an HTML attribute value used to instruct search engines bots that a hyperlink should not influence the link target’s…

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