Master List Of PPC Tools & Resources

Posted by Surround Integrated on May 17th, 2017

PPC advertising, also know as Pay Per Click advertising, is one of the most profitable marketing strategies, and is an essential component for online business success with digital marketing campaigns. PPC is a component of SEM (Search Engine Marketing) as a way to target people using Google, Yahoo, Bing and other search engines who are looking for similar products or services that your business offers. Through PPC campaigns, you can target certain groups of people that you want to see your advertisements while they are searching the internet using similar keyword searches that are relevant to your products or services.

There are benefits to PPC, both with cost efficiency and increased engagement to your website. The pricing model of a PPC campaign, as the name suggests,  is you only pay when someone clicks on your advertisement (CPC); or when your ad is served impressions (CPM). It is important to budget yourself carefully, so you’re not exhausting your money without receiving any results. If done properly, a successful campaign will lead to positive interaction with your advertisements, increased brand awareness and ultimately lead to leads or sales.

PPC is not easy, unless you know what you’re doing and you have the right tools to manage it. It is collaborative and ongoing, as it requires constant strategizing and optimization.

Our Digital Marketing Manager, Scott Moodie, has created a working list of important PPC articles, resources, and tools he uses when running successful campaigns.

Take a look!

The Essentials

This list provides insight and instruction into Management Tools and Data Analysis & Reporting techniques. They are all highly recommended and used often to help with organization and planning for your campaign. These links are essential to your campaign, so be sure to check them out.


Data Analysis & Reporting:


Helpful Tools & Suites

For a variety of reasons, these links will help you manage and track the performance of your campaign. Use these tools and software suites to enhance your campaign and its’ success.

Automation, Management & Reporting Tools:


Research & Analytics Tools:

Ad Building Resources:


URL Building Resources:


Tracking Tools:


Landing Page Tools:



In every successful campaign there is strategy, experience, creativity, and understanding of online marketing. To get your campaign to where you want it to go, you need to first understand the current trends and insights of digital marketing. Read these articles and familiarize yourself with PPC.

AdWords Guides:


AdWords Scripts

PPC Bidding


List of Digital Advertising Alternatives to AdWords


Knowledge Bases & Communities:


If you’re interested in learning more about our expertise and other services we offer, contact us to speak to one of our representatives. We’re focused on localized digital marketing and will successfully help your businesses get more customers. Let’s talk about how we can help, call us at 1-855-561-4487.