Party in the Cloud, Grand Opening at Colocation Facility
Posted by Rob Campbell on May 30th, 2015
Last month the Events Marketing team here at SURROUND magnified the messaging around TeraGo Networks Grand Opening of their new cloud storage facility in Mississauga, Ontario.
TeraGo’s new 18,000 square ft data warehouse was originally designed and built by Blackberry for their mobile business services. It was pieced off to RackForce as part of a restructuring deal and Terago acquired RackForce in March 2015. Because this is a ‘purpose – built’ building which means it was designed as a data center, it offers many advantages to existing buildings which have been retrofitted.
Here at SURROUND we felt that an in-person tour was the very best way to show off the building’s many accoutrements, and we rallied to the challenge of filling up the room with sales prospects and tech news reporters and thereby using the event to help spread the word about TeraGo Networks cloud services for business offerings all over the Internet.
First we secured Deborah Lewis, a top rated Toronto corporate event planner at City Events. Then we simply enabled her vision which was delightfully purple and featured two video projection screens and a truckload of tropical plants. Twenty trays of bite sized Asian cuisine were carried about the room by four black clad attendants. There was a free bar and also a ‘candy bar’, and all attendees got a gift bag containing a printed prospectus alongside a unique glass filter water bottle. Here’s a photo of Deb Lewis beside guest speaker Philbert Shih, who is a well recognized industry thought leader on efficient data center design. He shared some high level insights into the business of maintaining server rooms and offering colocation services when he described how and why a great many businesses migrate to the cloud in the first place. He got a few laughs as he laid out a typical business managers frustration in trying to make the server room more cost efficient when just about every piece of equipment in the room is out-dated in less than five years, and shifting skill sets means the best staff are always being headhunted away by bigger companies.
The word ‘Cloud’ has gone from an industry buzzword to an essential business solution. Today more than one third of all data produced either lives on the cloud or was passed through the cloud.
“Our idea was to put the entire facility on display and try to communicate to consumers just what’s involved in the business of offering cloud service to Canadians.”
TeraGo Networks is growing steadily larger by offering attractive solutions with superior service to business enterprise. Today TeraGo has approx 4,100 business customers in 46 major markets across Canada including Toronto, Montreal, Calgary, Edmonton, Vancouver and Winnipeg, as well as data centers in the Greater Toronto Area and the Greater Vancouver Area. TeraGo Networks is a Competitive Local Exchange Carrier (CLEC) and was selected as one of Canada’s Top Small and Medium Employers for 2015.
Utilizing cloud services technology lets a business reduce operational costs while actually increasing performance. As data volumes continue to grow, having the ability to manage and safely transmit data can be directly tied to business performance and agility in the marketplace.
Some of the most important people in the emerging Mississauga Brampton tech community were in the room. They visited TeraGo’s new facility that day to look around and try to imagine where and how their data could live in the cloud, or in a server in the cabinet room. In the tours they witnessed first-hand the building’s advanced security protocols, duplicate power contingencies, perfectly engineered cabling layouts, and state-of-the-art fire suppression technologies that makes this structure a world class data storage facility. Nikki Fotheringham featured the layout in a story she wrote on Green Moxie: Green Clouds in Canada which details the emergence of the Green Web.