Evolving Tweetsteria as a Mobile Marketing Attraction

Surround Integrated Marketing is trying new things in 2017; we’re experimenting with connected live events to reach consumers various social media platforms creating spectacles that are sponsorship vehicles. Surround as an agency fosters a culture of innovation that employs award winning web designers, cool-as-can-be copy writers, Pinterest-worthy photographers and clever account managers who conspire with a community of influencers and other web marketers to make amazing online attractions.  And occasionally, some of these people fuse together in marketing initiatives that flare up and set the internet on fire. Such is the case with Tweetsteria, a Singles trivia game with sponsored…

Introducing Google Business View - Virtual Tours within Google Search results and Google Maps

Take your Local Marketing to a whole new level. What is Google Business View? Google Business View is a 360-degree virtual tour of the inside of your business.  Note the See Inside text on the virtual tour itself. Why is Google Business View beneficial? It allows users to navigate the interior of your business directly from their computer, tablet or smartphone and we know 97% of smartphone consumers today use their smartphone to search companies before making decisions A listing with Google Business View has greater exposure than a listing without it Those consumers who view a listing with virtual…

Mobile Marketing Gets Even More Massive

Drive through any major city today and you’ll notice most pedestrians walking on the sidewalks are clutching a smart phone in their hands. They’re not reading billboards or newspapers, or listening to the radio;  they’re interacting with friends on social networks.  How can we impact these people? Let’s meditate on mobile marketing. Mobile Surpassed Desktop 2014 By now everybody knows there’s more mobile browsers than desktop browsers surfing the web. That’s not news. Mobile use surpassed desktop in 2014. So it’s no surprise this channel has seen the greatest increase in spending for the last four years straight. And I…

Mobile Inbound Marketing - Does Your Content Support Micro-Moments?

Mobile is becoming ever more vital to Canadian businesses in 2015 and beyond. There are more and more Canadians doing research, solving problems and seeking local services – and they’re turning to their mobile device to do it – to help them on their buyer’s journey. Whether visitors to your site are in a state of awareness, consideration or decision,  there is a way your business can be there in every state – driving visits, leads and conversions.  How?  You need to understand your user’s journey and how to target them at each stage and at each micro-moment. The key…

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