Top Five Books For Advertising Enthusiasts
Posted by Surround Integrated on May 25th, 2015
Advertising has evolved through the ages and has always allowed for the most creative minds to represent brands in brilliant ways. If you are in the marketing, media and advertising world or just have a love for all things advertising these five books will definitely tickle your fancy.
Add these books to your reading list today!
1. 20 Ads That Shook The World
Groundbreaking is one word to describe the work listed in ‘20 Ads That Shook The World’. If you’ve ever seen an advertisement you should pick this book up. Word of warning, this book may shatter all that you knew about diamonds, Listerine and well many of the household products we use today. This book illustrates how advertising has the ability to lead culture and shape our view of the world. Advertising moves so quickly, it is hard to keep up. This book demonstrates to us that a truly great advertisement can have a lasting effect on generations to come.
2.Hey Whipple Squeeze This: A Guide To Creating Great Ads
Remember Whipple? Neither do I. Though many older generations will remember Whipple as the Grocer in the frequently broadcasted Charmin ads. He begged and pleaded for shoppers to stop squeezing the Charmin, the ads may not have been revolutionary but they sold a lot of toilet paper. Luke Sullivan dives into the history of advertising and dissects the good, the bad and the ugly. Luke examines why some bad advertisements just work, some brilliant ads fail and how you can balance creative and the drive to sell.
3. Fundamentals of Creative Advertising
There are many platforms and media resources for advertising, each medium requires a different approach to ensure it is the most effective campaign. Fundamentals breaks down the thinking and planning required for each ad campaign. Anyone who is looking for a more practical approach to understanding advertising should add this as a complimentary book to their rotation of advertising literature.
4. Ogilvy on Advertising
When it comes to advertising, David Ogilvy is a master mind and revolutionary. As the title suggests ‘Ogilvy on Advertising’ is the father of advertisings book on all things ad. He shares with us wisdom and experiences from his personal and advertising life. It is hard to believe that many folks in the industry have never even picked it up. If you haven’t read it, it is a must, if you have, well, how about a refresher? Ogilvy’s advice will never steer you wrong.
5. The Art of the Pitch: Persuasion and Presentation Skills that Win Business
When a great idea presents itself you need to know how to turn it into a reality. The odd time the idea is so great it needs no push, other times a little persuasion is all it takes. Peter Coughter presents advertising executive and marketing minds with the tools necessary to build persuasive presentations and pitches to secure business.