1-800-GOT-JUNK? engaged Surround to perform an in-depth digital marketing review and content marketing strategy that would catapult the Brand to the top of the social media chain in their category. There are many components to this plan; from internal communications to external social media relations. 1-800-GOT-JUNK? has fully embraced the social media space and will continue to participate and adapt as their digital relationships get stronger.
When embarking on a new marketing journey, the most helpful item in your toolbox would be your map. Where are you going? How are you going to get there? What situations do you need to plan for? Once we had our map, we started to implement and have gradually built up a content and social network presence that has taken the lead online.
Surround worked with 1-800-GOT-JUNK? to develop a new Blog where customers and regular viewers can go to get amazing content to help them better organize their space. The blog is highly stylized and content-driven, making it very appealing on any screen size.
We use key content marketing activities and existing properties to drive millions of social media impressions and thousands of fans to social media properties. We are working closely with the team and still going strong, updating content, optimizing properties and keeping things fresh.
1-800-GOT-JUNK? has hundreds of articles, thousands of pictures and much more Owned Content that has been developed over the years. Surround added this content to the strategy and re-purposed articles and photos through a new multimedia blog and a few new social network profiles.
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